THE BRANDING BOOK
Make My
Brand Bigger
by Alex Valderrama
Developing a strong brand strategy, your very own brand “Secret Sauce” is the key to setting your brand part from your competitors. You will be able to articulate and define your unique brand story and motivate your potential customer to act.
"Whether you are new to understanding the branding journey or a seasoned veteran, you will learn invaluable tips from Alex that should be a game-changer for your business, and your bottom line.”
Marilee Yorchak, CAE
Executive Director, Digital Analytics Association
"Alex Valderrama's processes, which are explicitly described in this book, demonstrate that taking the precise and often complex steps through the branding experience will significantly improve the prospect of business success."
Jeff Bernard, MBA
Founder, Bernard LTD
"This book is a must-read for anyone responsible for building a brand. Alex craftily shares keen insights and great customer examples. His advice will lead you through the discovery of your brand and the important work needed to help you build and launch it successfully."
Andy Kamlet
Former Microsoft Director of Technical Product Marketing
About the Author
ALEX VALDERRAMA
Alex Valderrama is one of the nation’s top brand strategists, award-winning designer, author, and the principal at Cranium Agency. Through his unique experience working with hundreds of clients, he has helped many brands lead in their industry with business growth, brand strategy, and customer experience design.
Alex has worked with some of most well-known brands such as Truven Health Analytics, IBM, Principal Financial, Maytag Corporation, Citi Community Capital, Microsoft, Massey Ferguson, Wells Fargo, Gates Rubber Company, National CineMedia, Fathom Events, and many others.
At the International Academy of Design, Alex earned his BFA with an emphasis in Visual Communications. He also achieved the honor of summa cum laude. Alex has taught advanced branding and marketing courses at Arapahoe Community College and Metropolitan State University in Denver, Colorado, and he has been the curriculum advisor to several universities as well as a mentor to both students and interns.
Alex has served as a judge for several national branding and marketing competitions. He regularly lectures on branding and marketing throughout the design community and the business sector. Alex has also served as a marketing board member and independent branding advisor for several community development projects, non-profit organizations, business groups, and marketing associations. Additionally, Alex has held several board positions with the local American Institute of Graphic Arts (AIGA) and Business Marketing Association (BMA) chapters.
Cranium Agency, of which Alex is the founder, has received over 80 national and international awards from esteemed industry competitions such as Print Magazine, Graphis, and American Corporate Identity. Alex frequently writes about branding, and his design work has appeared in over 20 international publications such as The Big Book of Logos 3, The Best of Business Card Design 5, Blue is Hot, Red is Cool, Direct Response Graphics Book, Rockport’s Letterhead, Logo Design 6 Source Book, and Best of Brochure Design 5 just to name a few.
Alex lives in Denver with his wife, Laurie, and enjoys reading, writing, drawing, hiking fourteeners, trail running, and spending as much time as possible with his grand kids.
Discover Your Brand's Secret Sauce
With Alex Valderrama's New Book
Make My Brand Bigger!
Get in Touch
Leave us a message and I will get back to you as soon as possible.
Alex Valderrama
c: 303.475.1985
e: alex@craniumagency.com
e: alex@craniumagency.com