Before we jump into the reasons to rebrand, in order to add context for this article,…
Alex Valderrama is one of the nation’s top brand strategists, award-winning designer, author, and the principal at Cranium Agency. Through his unique experience working with hundreds of clients, he has helped many brands lead in their industry with business growth, brand strategy, and customer experience design.
Alex has worked with some of most well-known brands such as Truven Health Analytics, IBM, Principal Financial, Maytag Corporation, Citi Community Capital, Microsoft, Massey Ferguson, Wells Fargo, Gates Rubber Company, National CineMedia, Fathom Events, and many others.
At the International Academy of Design, Alex earned his BFA with an emphasis in Visual Communications. He also achieved the honor of summa cum laude. Alex has taught advanced branding and marketing courses at Arapahoe Community College and Metropolitan State University in Denver, Colorado, and he has been the curriculum advisor to several universities as well as a mentor to both students and interns.
Alex has served as a judge for several national branding and marketing competitions. He regularly lectures on branding and marketing throughout the design community and the business sector. Alex has also served as a marketing board member and independent branding advisor for several community development projects, non-profit organizations, business groups, and marketing associations. Additionally, Alex has held several board positions with the local American Institute of Graphic Arts (AIGA) and Business Marketing Association (BMA) chapters.
Cranium Agency, of which Alex is the founder, has received over 80 national and international awards from esteemed industry competitions such as Print Magazine, Graphis, and American Corporate Identity. Alex frequently writes about branding, and his design work has appeared in over 20 international publications such as The Big Book of Logos 3, The Best of Business Card Design 5, Blue is Hot, Red is Cool, Direct Response Graphics Book, Rockport’s Letterhead, Logo Design 6 Source Book, and Best of Brochure Design 5 just to name a few.
Alex lives in Denver with his wife, Laurie, and enjoys reading, writing, drawing, hiking fourteeners, trail running, and spending as much time as possible with his grandkids Valon and Kennedy.