9 Rebranding Situations To Consider

Before we jump into the reasons to rebrand, in order to add context for this article, let’s first discuss what it means to rebrand. A rebrand or brand refresh is not a minor task. A rebrand will require an enormous amount of time and resources. So, a rebranding initiative should be considered carefully. A typical…

Great Brands Inspire Action

Written by Alex Valderrama, Founder and Principal of Cranium Agency Have you ever wondered what makes a great brand? The answer can be found deep in the brand purpose. Every strong brand has a purpose, and every customer has a need. There are many brands – Volvo which manufactures incredibly safe cars, Coca-Cola which provides…